HIV/AIDs sensitization campaign - I am Positive: 2014
The hub embarked on an aggressive social media campaign to begin to change the perceptions of Tanzanians, in particular, young Tanzanians, on what it means to live positively with or without HIV/AIDS. As Dar es Salaam Shapers, we are keen to de-stigmatize the language around being HIV positive in Tanzania. The social media campaign was kicked off with the then hub’s curator’s photograph being shared---with the statement “I Am Positive” across all social media platforms like Facebook, Instagram, and Twitter. We posted photographs of hub members with our statements on how we live positively. We encouraged everyone to do the same across their social media platforms, with the statement I Am Positive.